Hamburg, July 22nd, 2025 - POLARIS Convention in Hamburg, set to take place from October 10th to 12th in its fourth year, is Europe’s fastest growing b2c event. Due to the popularity with both visitors and exhibitors, the organisers from Hamburg Messe and Congress and Super Crowd decided to add an additional large hall to the show - the whole event will now occupy about 30k meters square in five halls. But even this additional space is almost sold out already! A mix of exhibitors from all over the pop culture spectrum will be present: Adobe, Playa Games or TokyoPop, but also public tension like NDR and ARD with a shared booth- about 350 exhibitors. The event will feature the creme de la creme of German creators like Pietsmiet, Gnu, DoktorFroid, RBTV and many more.
POLARIS isn't just popular because of its size though, it's gigantic digital reach, rivaling that of gaming Leitmesse gamescom when it comes to interactions and user generated content, is also a big draw.
Lukas Jureczko, Director of Sales at POLARIS: “Despite the physical space almost being sold out thanks to the Hard work of HMC Ausstellerservice, we offer brands several options to make the most of the event even without being present physically. Apart from tailor made digital campaigns, our self developed OMNI App offers a unique gamification experience with targeted consumer sampling.”
If you want to know more about possible integrations please visit: https://youtu.be/gPNIaMUJHVg?si=NWjLrP63gxi6MGwj
Hotel giant Radisson Blu joins main sponsors PLITCH from Munich as well as Footprint Group from Kassel. Radisson Blu at CCH is this year’s official hotel partner for creators and business partners and offers b2b clients a limited contingent of rooms. A number of lounges, parties and events related to POLARIS will also be available.
If you still want to join POLARIS, you can register as an exhibitors via this link or contact the sales team via this mail adress and make use of Germany’s largest pop culture show’s reach for your brand.