Communiqué de presse

Pacific Drive Surpasses Half a Million Sales, New Content Available Now

Photo Mode and other brand-new features available now as part of a free content update
 

FOR IMMEDIATE RELEASE


LONDON (July. 18, 2024) - Ironwood Studios today announced sales of Pacific Drive have exceeded 600,000 units globally. The debut title from the indie studio, published by Kepler Interactive, has received praise for its atmospheric storytelling and survival gameplay, establishing it as one of the first must-play indie hits of 2024. In addition to this achievement, a free content update and paid-for content pack are available as of today.
 

Watch the new trailer here: https://www.youtube.com/watch?v=3WuvMTyvGnU


Alex Dracott, CEO and Creative Director of Ironwood Studios, said, "We are blown away by the response to Pacific Drive. This isn’t a milestone we expected to reach when we first started working on it, it’s a dream come true for us. It is a testament to the hard work of everyone at Ironwood Studios. We are deeply thankful to our community for believing in our vision and joining us on this journey. None of this would be possible without their support, and we’re thankful for the chance to continue supporting Pacific Drive and improving their experience."


This is the first free content update for Pacific Drive bringing a range of new content and features such as the highly anticipated Photo Mode and quality of life improvements like PS5 Performance Mode which provides an even smoother experience for PlayStation players. A paid cosmetic pack is also available for $4.99 / £4.99 featuring cosmetic items themed around everyone’s favorite friendly dumpster.



Free Content Update Highlights: 
  • Photo Mode: Capture and share stunning in-game moments
  • PS5 Performance Mode: Enjoy optimized performance on PlayStation 5 for a smoother gameplay experience
  • Paintable Car Headlights and Light Parts: Customize your vehicle even more
  • New Car Part - Juke Jet: Dodge sideways with the new Juke Jet car-ability part
  • New Garage Upgrades: 
  • Smart Matter Deconstructor: Throw items into the Matter Deconstructor for efficient disposal
  • Vargas Auto-Pac-Vac: Automatically store vacuumed items in the Transfer Trunk
  • Interactive Jukebox: Players can now kick the jukebox to turn it on and off
  • Expanded Worldbuilding
  • New recreational points of interest (POIs) 
  • New variations on road obstructions, abandoned vehicles, signs and ARDA trailers 
  • New explorable rooms and environmental details in tunnels
  • New coastal-themed Highway map added to Outer Zone
  • New Free Cosmetics: 
  • Believer Sticker
  • The Golden Dumpster (Hood Ornament)

 
Paid Cosmetic Pack Highlights: 
  • Dumpster-Themed Content Pack
  • Re-Cycled Steering Wheel
  • Dumpster Devotee Decal Kit
  • Gift Shifter
  • Air Trashener (Mirror Ornament)
  • Dumpster Idol (Bobblehead)
  • Cuddle Can (Antenna Topper)
Pacific Drive is available now for PlayStation 5 and PC via Steam and the Epic Games Store. A physical collector's edition is available through select retailers and distributed by Maximum Entertainment. To find out more, visit: https://www.pacificdrivegame.com/


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Related Links 
Website: https://www.pacificdrivegame.com/
Twitter: https://twitter.com/ironwoodtweets
Instagram: https://www.instagram.com/ironwoodpics/
TikTok: https://www.tiktok.com/@ironwoodstudios


About Ironwood Studios  
Since its founding in 2019, Ironwood Studios has been hard at work on Pacific Drive and are extremely proud to be working with PlayStation to bring it to life. The team’s passion stems from a love of road trips and the relationship between the driver and the car, always dreaming about surreal worlds and the Pacific Northwest - two things that feature prominently in the game. Ironwood’s goal is to create games that inspire players to tell their own stories, with systems that work together to create unexpected and unique experiences. 


About Kepler Interactive
Kepler Interactive - led by the founders of Kowloon Nights - is a developer and publisher that operates on a co-ownership model. Its studios are given strategic leadership roles, all while continuing to develop their games their way, with no creative limitations. Kepler’s partner studios are as varied as they are talented, including A44 Games in New Zealand, Alpha Channel and Timberline in North America, Awaceb, Ebb Software, and Sloclap in Europe, and Shapefarm in Asia. Kepler Interactive itself is headquartered in London.