BGS 2025 will have unprecedented participation from McCain

São Paulo, August 29, 2025 – This year's Brasil Game Show will feature the unprecedented presence of McCain, a brand of food products, including French fries, and a supplier to numerous restaurants and retailers in the sector. The company will present different activations during the event, which takes place from October 9^th to 12^th at Distrito Anhembi, in São Paulo.
"McCain products are known for their practicality, a great feature that gives gamers more time to enjoy their gaming sessions," says Marcelo Tavares, founder and CEO of BGS. “The brand's innovation matches what we want to bring to the 16^th edition of BGS.”
Details about McCain's participation in the event will be released soon.
BGS 2025 will be held from October 9^th to 12^th at Distrito Anhembi, in São Paulo. Tickets are on sale and can be purchased at a discount on the fair's official website. Influencer and press credentials can also be requested on the portal.
 
Tickets – 7^th batch (33% off in comparison with the final batch):
 
Single Day Ticket - October 10^th or 11^th (half price): 144 BRL Individual ticket valid for 1 (one) chosen day (October 10^th).
Single Day Ticket - October 11^th or 12^th (half price): 209 BRL for an individual ticket valid for one (1) chosen day (October 11^th or 12^th). 
Premium Single Day - October 9^th, 10^th, 11^th or 12^th (half price): 418 BRL Premium ticket valid for one (1) chosen day (October 9^th, 10^th, 11^th or 12^th). It gives you access 1 hour in advance and exclusive entry.
Passport for October 10^th, 11^th, and 12^th (half price): 418 BRL - Individual passport valid for October 10^th, 11^th, and 12^th. Go for 3 days for the price of 2
Premium Passport (half price): 759  – Individual Premium Passport valid for all days, including an exclusive day for the press. Win an official #BGS25 shirt (collected at the event). It gives you access 1 hour in advance and exclusive entry.
Business Passport (half price): 759 BRL - Individual Business Passport valid for all days, including an exclusive day for the press. It gives you access 1 hour in advance and exclusive entry. It gives access to the business area and the MeetToMatch matchmaking.
Single Day Box - October 9^th, 10^th, 11^th or 12^th: 699 BRL Box ticket valid for one (1) chosen day (October 9^th, 10^th, 11^th or 12^th). It gives you access 1 hour in advance and exclusive entry. It gives access to the main arena box with snacks, energy drinks and an exclusive lounge.
Box Passport: 2,399 BRL - for an individual box pass valid for all days, including an exclusive day for the press. It gives you access 1 hour in advance and exclusive entry. It gives access to the main arena box with snacks, energy drinks and an exclusive lounge. Includes an exclusive #BGS25 kit (Official #BGS25 Shirt + 3 #BGS25 cups + 3 pairs of BGS socks + 1 #BGS25 bag + 1 pin + 1 poster) to be collected at the event.
 
To get to know the new BGS location better, watch the event's official video on YouTube.
 
Service – BGS 2025
 
When: From October 9^th to 12^th (the first day is exclusive to the press and companies, as well as Premium Passport and Box Passport holders)
Where: Distrito Anhembi
Address: Avenida Olavo Fontoura, 1209 – Santana, São Paulo/SP
Time: From 1 PM to 9 PM