Japanese Horror Phenomenon Ringu Is Coming to Dead by Daylight in March 2022

Montréal, Canada—December 14, 2021 — A masterpiece of horror history is joining Dead by Daylight’s expansive roster in March as Behaviour Interactive^TM teams up with famed Japanese entertainment editor and publisher Kadokawa to integrate its cult franchise Ringu in the world of the hit horror game. Ringu introduced images that have long haunted fans, fuelling the nightmares of audiences across the globe. This new Chapter inspired by Kōji Suzuki’s novel and the original acclaimed film adaptation will open the door for endless thrills and countless gameplay possibilities as it merges the eerie and melancholic world of the psychological horror masterwork with the twisted fantasy of Dead by Daylight.
 

Watch the announcement trailer here.

“The importance of the Ringu franchise in Japan, and its influence on culture around the world are undeniable. To be given the opportunity to dive into that legendary story as we bring this creation into Dead by Daylight is an immense honour”, says Mathieu Côté, Game Director, Dead by Daylight. “This new Chapter will give our players something intensely dark and troubling, a real heart-pounding experience that adds to the already high intensity of our game.”
 

Kōji Suzuki’s Ring, originally published in 1991, began the haunting story of a spreading curse and its doomed victims. Fans remember the chilling premise of the psychological horror sensation: a video that, upon viewing, promises death in seven days. In 1998, the novel was adapted into a Japanese feature film of the same name, widely known as Ringu to North American and European audiences. The story quickly became a sensation in other Asian territories and everywhere around the world, instantly adding a new presence into the pantheon of cinematic horror icons.
 

“We are very excited about the collaboration with Behaviour Interactive and the Dead by Daylight team. We’ll be sending one of our most haunting characters into the Fog to pour down horrors that will rival all the great predecessors”, shared Reiko Imayasu, Producer, Kadokawa Corporation. “Fans should beware of their heart; this deadly newcomer will definitely strike them, and they will tremble with fear whilst they wait.”
 

The new Chapter based on Ringu is coming in March 2022 to Dead by Daylight. More details will follow.

 

^{About Dead by Daylight}  

^{Created by Behaviour Interactive, Dead by Daylight is a multiplayer action horror game of hide and seek, set in a dark fantasy and drawing from all corners of horror, where each match is a different experience. Dead by Daylight boasts more than 43 million players both globally and across all platforms. On any given day, up to 1,5 million players step into the Fog, whether on PC, console, or mobile. Since its release in 2016, the game has become a place where cult classic horror survives and thrives, having welcomed legends from TV, movies, and video games. For more information, please visit deadbydaylight.com.} 
 

^{About Behaviour Interactive}   

^{Behaviour Interactive, Canada’s largest independent game developer and publisher, was founded in 1992. The company boasts more than 800 employees in its Montreal studio. With its award-winning original IP Dead by Daylight and the strategy RPG Game of Thrones Beyond the Wall™, Behaviour continues to grow as a leading global developer. The studio counts among its partners some of the world’s most renowned brands including Activision, Microsoft, Nintendo, Sony, Ubisoft and many more. Behaviour is a proud recipient of GamesIndustry.biz’s 2021 Best Places To Work (Canada) Award, among others. For more information visit: bhvr.com.}
 

^{About Kadokawa Corporation}

^{Kadokawa Corporation develops a broad range of businesses as a comprehensive entertainment company, including publishing, video, game, Web service, education, MD and business for inbound customers. The company also advances digital transformation, including Activity Based Working (ABW), and a global media mix strategy, which focuses on steadily creating intellectual property (IP) and expanding overseas.}

^{© 2015-2021 BEHAVIOUR, DEAD BY DAYLIGHT and other related trademarks and logos belong to Behaviour Interactive Inc. All rights reserved.} 

^{© 2021 Koji Suzuki © KADOKAWA © RINGU/SPIRAL Production Group. All Rights Reserved.}
 

^{For media inquiries and game review codes:}

^{Indigo Pearl
bhvr@indigopearl.com}
 

^{Steven Ross
Behaviour Interactive
Steven.ross@bhvr.com}