Nottingham, UK – Thursday, March 28, 10am BST – Lockwood Publishing, the creator of famed mobile metaverse Avakin Life has launched Avacraft, a first-of-its-kind AI-powered design tool for players to create bespoke virtual clothing.
Avacraft is an intuitive and accessible fashion design tool which enables players to create unique clothing pieces in-game without the complexities of 3D design. Players can easily create materials and items for their avatars which reflect their style and personality and help them express themselves. In a future update, these items will be both shareable and tradeable via Avakin Life’s vibrant marketplace.
Avakin Life is the avatar-based metaverse mobile game which has seen partnerships with the likes of Walmart, PlanetPlay, and also recently celebrated its 10-year-anniversary. Since the game’s launch in December 2013, Avakin Life has grown in size and scope, delivering more experiences, activities and ways to play.
During its test phase, Avacraft was initially introduced to VIP Avakin Life subscribers to ensure stability for higher traffic volume for global release. Now it has been opened up to all players who will be able to design, share and earn in-game while working towards a ‘Fashion Designer Career’.
Halli Bjornsson, CEO and Founder of Lockwood Publishing, said: “We always wanted to build on experiences within the game, giving our community more opportunities to express themselves and be a part of that growth. With Avacraft, and the empowerment to UGC that AI tools can provide, we’ve done just that. And the work and community collaboration does not stop - we have exciting plans for the tool’s evolution in the game and look forward to seeing how the crossover between AI, fashion and gaming develops in the coming months.”
Looking ahead to the future, Lockwood will work with more brands and IP holders to make the Avakin Life world richer and will be focused on building a path towards the creator economy for the game’s community.
Avakin Life is available to download for free on iOS and Android devices.
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Press contact: Jonathan Goddard (jon.goddard@lockwood-publishing.com)
About Lockwood Publishing
Founded in 2009, Lockwood Publishing is a leading independent UK company that specialises in developing virtual worlds for console and mobile platforms. The award-winning team is headquartered in Nottingham with further studios in Newcastle, Lisbon and Vilnius. For more information about Lockwood Publishing, go to www.lockwoodpublishing.com
About Avakin Life
Avakin Life is a social 3D avatar-based metaverse for mobile launched in 2013. Its global community consists of more than 200million downloads and 1.3million daily active users, who design their avatars using more than 30,000 virtual items and accessories, including real world brands. In Avakin Life, players become avatars that explore, create and meet others in a rich and ever-changing virtual world. For more information Avakin Life, go to www.avakin.com