War Robots, Pixonic’s flagship mobile game, has exceeded $500 million lifetime gross revenue across all platforms. Now in its seventh year since launching in 2014, the game continues to acquire new players and remains one of the world’s biggest tactical shooters on mobile*.
In 2020 War Robots became the only top-5 mobile shooter in the USA without a big franchise behind it and now it has joined the ranks of the highest-grossing games, rubbing shoulders with the likes of Call of Duty: Mobile, PUBG Mobile, and Fortnite.
The Pixonic team specialises in live operations and planned growth, and thanks to this the project has steadily expanded its audience since its release in 2014. Of the game’s active audience, more than 1 million players have been with us longer than two years.
Standout facts:
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The most profitable day in the lifetime of the project was April 28th, 2017. It was the project’s birthday, and the players had spent $995 000 celebrating.
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The project achieved its highest monthly revenue in May 2020: $13,6 million. This result was reached with successful LiveOps experiments and increased player activity due to COVID restrictions worldwide.
Georgy Egorov, СЕО Pixonic stated: “War Robots is a great achievement for the Pixonic team. We’re so proud to have created a game that hundreds of thousands of people think is good enough to keep playing every day. But now is not the time to stop - in fact, we plan to double down our efforts and to expand the world of War Robots into a global franchise.
When Walking War Robots - the original moniker for the game - launched it only had 5 robots and 9 kinds of weapons - today the game has many more robots, Pilots, Titans, Drones, about a hundred different weapons, and dozens of maps: its this variety and depth that attracts players, hooks them into the game and has made War Robots a success around the world.
In the seven years since it launched, War Robots has gained more than 185 million installs, building a name for itself amongst a large and ever-growing player community. We work non-stop on gameplay and community management and strive to introduce new content and features with the help of user feedback.”
* $500 is a total gross profit from all platforms. War Robots is available on App Store, Google Play, Amazon, Facebook Gameroom, Steam, and MY.GAMES Store. Data is provided by internal analytics system AppMetr, refunds excluded.
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About Pixonic
Pixonic, founded in 2009, is a mobile developer and publisher for many games, including App Store and Google Play hit War Robots.
It’s been a long way from a small startup to a top-10 CIS mobile game developers. The company joined Mail.Ru in 2016, later becoming a part of MY.GAMES. Now Pixonic team has more than 200 members, and War Robots has passed the 185 million installs benchmark. Today, we’re researching the market, experimenting with our projects, and preparing new games for launch.
Images: https://drive.google.com/drive/folders/10CO7SqbjpVgS2TyYLK_epr-kh1GPNlJK?usp=sharing