LAS VEGAS, NEVADA & TEL AVIV, ISRAEL – December 7, 2022 – UFC®, the world’s premier mixed martial arts organization (MMA), today announced a new marketing sponsorship with Plarium, a global leader in developing F2P mobile and PC games with more than 435 million users worldwide. The marketing sponsorship will feature Plarium's acclaimed collection fantasy RPG, RAID: Shadow Legend’s campaign with UFC Hall of Famer and former UFC bantamweight champion, Ronda Rousey, and her new in-game Legendary Champion.
Plarium’s two (2) month partnership with UFC kicks off in conjunction with UFC® 282: BLACHOWICZ vs. ANKALAEV, which takes place on Saturday, December 10, at the T-Mobile Arena in Las Vegas, NV. Blachowicz and Ankalaev will headline the event with the UFC light heavyweight title on the line.
Plarium’s CMO, Sergey Dymshits, commented, “UFC is a premier partner in sports entertainment and the perfect fit to connect to our RAID fanbase and new global audiences in a meaningful way. We look forward to the marketing synergies planned over the next 2 months.”
In addition to UFC 282, Plarium’s RAID: Shadow Legends will be a prominent marketing partner for UFC® 283: FIGUEIREDO vs. MORENO 4, which takes place on Saturday, January 21 at Jeunesse Arena in Rio de Janeiro, Brazil. The event will mark the promotion's return to Brazil for the first time since March 2020.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 318 million fans and 126 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 171 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 72 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About Plarium:
Plarium Global Ltd. is dedicated to creating the best mobile and PC experience for its community of over 435 million hardcore and casual gamers worldwide. Our diverse portfolio includes over 20 games ranging from hardcore RPGs to casual adventures, featuring acclaimed titles such as RAID: Shadow Legends, Vikings: War of Clans, Lost Island: Blast Adventure, and the Stormfall franchise. The App Store and Google Play regularly feature our games, with Facebook twice recognizing us as a top hardcore Facebook developer. Plarium employs more than 1300 specialists at its headquarters and six offices and development studios around the globe. Our games are available on iOS, Android, and PC. They are also available through Plarium Play, our optimized game launcher for PC and Mac players. Plarium is part of Pixel United, the global mobile-first games publishing business of Aristocrat Leisure Limited (ASX code: ALL). Visit www.plarium.com for more information.